Starting a small business is an undertaking like few others. You often hear small business owners refer to their business as, "their baby." The reason for this affectionate characterization is because the business owner spends so much time, money and energy into working towards making the venture a success.
No one creates a business or product with the hope that it will one day fail. People create businesses with grand plans of changing their lives, gaining financial independence, maybe even starting a franchise and changing an entire industry. So when market realities hit, economies slow down and people's small businesses are struggling, the owners can be devastated at the thought of what will become of their cherished creations.